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European countries have made considerable efforts in the past several years to curb sugar consumption, faced, like many other areas of the world, with high rates of obesity. France, for example, was one of the first in the world to institute a tax on sugary drinks. The transition from 2017 into 2018, however, marked a new stage for the European sugar industry: the European Union decided to lift its 50-year-old sugar quotas and price minimums. The full effect of this deregulation has yet to be appreciated, but it seems to spell bad news for experts and regulators hoping to make sugar more expensive and less ubiquitous in our lives.

Sugar Production Up, Sugar Prices Down

Towards the end of last year, Brussels, the capital of the EU, finally abolished its half-century-old quotas and price floors on the sugar industry, opening the door for a rapid increase in sugar production in the EU. State support had kept sugar prices artificially high and, as a result, some smaller producers in business. The abolition of quotas and price floors threatens these smaller sugar producers with a price decrease, as larger competitors are now free to expand their business to meet demand and to charge less while still turning a profit.

Indeed, after the decision was announced last year, several European factories and beet farmers—who make most of the sugar produced in Europe—closed immediately, while at the same time some experts predicted a 17 percent rise in production.1 Some feared the price dip would mirror the 2015 dairy crash that occurred when the EU abolished its similar milk quotas, but this does not seem to be the case. Instead, large-scale producers have found new incentive to expand their business, no longer stifled by limits on production.

EU Sweet Beets in the International Market

Britain’s only sugar refiner, Britain Sugar, anticipates a 50 percent increase in production and has already begun expanding its production facilities. A British government spokesperson said: “The removal of EU sugar beet quotas will enable British growers to compete on a level playing field with other sugar producers around the world.”2 Indeed, European officials expect sugar exports to increase over the coming years, and prices to drop from their artificially high levels.

In its press release on the decision, the European Commission in Brussels reported that most of the sugar produced in Europe ends up in the processed foods and sodas of the food and drink industry. Addressing concerns that lower prices and increased production will negatively affect the European diet, the commission acknowledged the issue and outlined its (mostly voluntary) efforts to convince the industry to make healthier products: “[T]here is some evidence that high intakes of sugars in the form of sugar-sweetened beverages might contribute to weight gain[emphasis added].”3 Milquetoast indictments like this hardly express a determination to deal with the results of this potential increase in sugar consumption. If EU governments do want to take on obesity, diabetes, and other sugar-related illnesses, they will to be more convincing, and themselves more convinced.

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